The ownership team at Arzola’s Fajitas + Margaritas approached us to help bring their restaurant to life. We worked collaboratively to add design to every facet of the guest experience. We helped build a brand system starting with the identity design. We carried on and expanded the ecosystem to the facade and window graphics, menu design and to-go packaging. Each customer interaction with the restaurant feels fun and laid back, with playful details, queso and good times in ample supply.
For the menu, we wanted to create an elevated experience for restaurant guests. Bold category heads make it easy to scan the items to find what you want. Fun details like custom icons for drinks and playful sayings scattered throughout the menu help create a relaxed vibe.
In addition to menus, we designed some packaging for carryout orders. The goal was to create a vibrant brand ecosystem that feels cohesive and playful.
Chips to go!
Salsa packaging for carryout
