Gringo is a restaurant in Downtown St. Louis, MO, that offers a fresh take on Tacos, tequila, & cerveza. They approached me with an idea for a playful but modern brand exploration, with an emphasis on contemporary visual language that draws upon the sometimes campy visual language of American mexican restaurants.
We used this direction to create a logo that draws upon neon signage, with a playful illustration of a sombrero (every logo needs a hat!), and a standalone "G" icon for use in smaller applications throughout the restaurant. I was thrilled to see they took the logo and made it into a real-life neon sign. The food is great, and the atmosphere injects a modern, bright, and warm personality into the neighborhood.
![](https://cdn.myportfolio.com/deb360cc18c060778b18a58c6513c47b/c07ef9a3-4f64-4d83-8391-880d10402675_rw_1200.jpg?h=f3ba725d654a06943637c791c4fa02dc)
![](https://cdn.myportfolio.com/deb360cc18c060778b18a58c6513c47b/6da5796e-8b27-4a16-8c23-0e67497b746f_rw_1920.jpg?h=18df7c5380c0dc98811e5d4bbe518c86)
![](https://cdn.myportfolio.com/deb360cc18c060778b18a58c6513c47b/793bc59e-1b53-4f70-a7a8-5b84e07609e3_rw_1920.jpg?h=37ffafd119314bd1e47f75afb1f81eb8)
![](https://cdn.myportfolio.com/deb360cc18c060778b18a58c6513c47b/bb137ca3-634b-46f0-a450-8e160a0c5ab7_rw_1200.jpg?h=b396db090ba2947cd250bfd3d6c72f1c)
![](https://cdn.myportfolio.com/deb360cc18c060778b18a58c6513c47b/e65661bf-e5e0-4c7f-aa81-96d3d7b3f114_rw_1920.jpg?h=1367e2f1553a7ba9cb15dda2a65cd6a5)
![](https://cdn.myportfolio.com/deb360cc18c060778b18a58c6513c47b/37135c1d-59ef-4381-9f5a-9fe6bd590788_rw_1920.jpg?h=6bb9f923c1d9dc8efd28c1003fe52d59)