We partnered with boutique distillery Missouri Spirits to refresh the packaging of their flagship line of hand crafted libations. As an evolution to the brand's previous packaging, we created a color coding system to allow for easy differentiation on shelf, and illustrated a Missouri Mule in traditional harness to serve as a mascot for the brand. The new look provides a familiar touchpoint for existing customers, while allowing for easy selection between products when the bottles are shelved together. 

Photo by Starboard & Port Photography

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